Swiss Army Knife of Design
I call myself the “Swiss Army Knife of Design” because, like the iconic tool, I bring together a versatile set of skills: creative leadership, strategic innovation, and business integration. This combination equips me to handle every stage of the design process, from high-level strategy to detailed product development, allowing me to deliver tailored, integrated solutions for clients—whether they’re startups or established brands.
Experience
With over 15 years of experience, I’ve had the opportunity to work with top design and innovation studios across North America (fuseproject), Europe (Studio F.A. Porsche), and Asia (HaA Design). My journey includes working on a diverse range of product industries, allowing me to understand global market trends and unique cultural nuances. I also ran my own creative studio in Hong Kong for eight years, which shaped my entrepreneurial approach to design.

From startups to Fortune 500 companies, I've worked across a wide spectrum of product categories, spanning entry-level essentials to premium and luxury offerings. My reach extends from regional to global markets, encompassing the Americas, Europe, Asia and Africa.
Recognition
Over the years I've earned 20+ international design awards and recognitions, highlighting my commitment to innovative and impactful designs.
iF Design Award | Red Dot Design Award | Good Design Award | International Design | Excellence Awards (IDEA) | A’Design Award | International Design Awards (IDA) |  European Product Design Award | Spark Design Award | Pininfarina/AED Design Award | German Design Award | ID Magazine Annual | Fiyta Design Award​​​​​​​
My Approach
I believe in a holistic approach to design, where brand, product, and user must always be connected. Each project begins by identifying needs and opportunities, followed by a clear and focused strategy. My aim is to develop design solutions that not only look great but also resonate with users while aligning with the brand's identity and business goals.
What Sets Me Apart
I’m both a thinker and a doer. My ability to balance high-level strategy with hands-on design execution allows me to offer a complete solution. Whether advising on design strategy or leading product development, my entrepreneurial mindset and experience across multiple industries give me the agility to make impactful design decisions.
Who I Work With
For startups, I bring the ability to wear multiple hats, helping make key design decisions during their formative stages.
For corporates, I offer strategic and creative leadership, guiding their in-house teams to leverage their capabilities for innovation and growth.
Network
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