Created and implemented a holistic product identity by designing the complete product portfolio, involving 15+ appliance products which led to winning the client's first international design awards.
Helped the client to move up the design ladder just within a few years from “design for execution” to “design for people” based on UX principles and by developing feasible design solutions in close collaboration with the engineering and marketing department to maintain design quality at a high level from initial concept to final mass-produced product.